PlayStation and Xbox both claim record GTA VI pre-orders, Tove Lo releases a new single from the GTA VI album, MediaMarkt brings a launch beer to German stores, and why Xfinity's speed boost is the pick of the day.
GTA 6: Selfridges puts a £1m Grotti Cheetah on sale
10 November 2026
Selfridges opens its GTA VI pop-up with a real Grotti Cheetah on sale for £1 million, GTA VI screens spotted at London Waterloo, the Brooklyn mural tagger tags a second ad, and Australia's Fair Work Ombudsman posts again about launch day leave.
Rockstar and PlayStation's GTA VI festival in Miami, the game's fake brands Beige, Crowex and Taco Bomb on Miami ads, a Russian firm giving staff launch day off, and why Migros's Migi City trailer is the pick of the day.
Billboards in Toronto, a building-sized banner in Madrid, a rumoured wrap at La Défense, Best Buy's loyalty push, Geekay's midnight launches in Dubai, and why Lidl Czech Republic is the pick of the day.
GTA 6 Marketing News is a daily two-to-three minute brief on the brands, collabs, campaigns and culture around the launch of GTA 6 (Grand Theft Auto VI), told through a marketing lens. Official activity, brands riding the hype without a deal, and the pick of the day for anyone in marketing. Daily until mid-December 2026, then weekly.
An unofficial show, not affiliated with or endorsed by Rockstar Games or Take-Two Interactive. Grand Theft Auto and GTA are trademarks of Take-Two Interactive.
AI disclosure: episodes are researched and scripted with AI assistance from a source-checked tracker, and read by an AI clone of Mike's own voice (ElevenLabs), made with his consent.
